An e-commerce experience built for car enthusiasts
E-commerce · Automotive · Web

An e-commerce experience built for car enthusiasts

Vonos
Role
Product Design (UX/UI)
Platform
Web
Category
E-commerce · Automotive
Live site
vonosgroup.com
Year
2025

Overview

01

Vonos is an e-commerce experience for automotive parts and accessories — from a content-rich homepage with category browsing and featured products, through product detail with specs and similar items, to a streamlined cart and checkout flow, plus news and blog content that keeps enthusiasts coming back.

The design pairs dramatic automotive photography with a clean light interface, red key actions, and dense-but-scannable product information: part numbers, categories, pricing in USD, and stock-aware calls to action.

Everything a garage needs, from throttle sensors to wiper blades.

Problem & Solution

02

Problem

Parts shopping is hard to navigate

Buying automotive parts online means cross-referencing part numbers, specs and fitment across cluttered catalogues. Enthusiasts want dense, trustworthy information without the friction.

Solution

An e-commerce build for enthusiasts

Vonos pairs dramatic automotive photography with a clean, scannable interface: a content-rich homepage and category browsing, spec-dense product pages with similar items, a streamlined cart and checkout, and a newsroom that keeps enthusiasts coming back.

Key decision

Dense specs, calm interface

Enthusiasts want part numbers, fitment and specs, but a cluttered catalogue erodes confidence. We kept the photography dramatic and the interface quiet — spec-dense product pages with one clear action — trading visual spectacle for scannability.

Shopping flow

03

The homepage opens on a full-bleed hero for featured parts with shop-by-category shortcuts, then moves through category tiles, featured and latest products, promos, and news. Product pages lead with gallery imagery, key specs, quantity and add-to-cart, SKU and category metadata, and similar products.

Homepage hero with shop-by-category shortcuts
Homepage hero with shop-by-category shortcuts
Product detail with specs, quantity and similar items
Product detail with specs, quantity and similar items
Homepage promos and new arrivals
Homepage promos and new arrivals
Cart overlay with quantities, subtotal and checkout
Cart overlay with quantities, subtotal and checkout

News & articles

04

A newsroom grid with categories, dates and read-more links feeds full-length guides — maintenance tips, oil guides, wiper-blade buying advice — each closing with similar products that turn readers into shoppers.

News and articles grid
News and articles grid
Article page with related reads and products
Article page with related reads and products

Interactive prototype

05

Prefer to walk the flow hands-on? The Figma prototype starts at the cart overlay and covers the product page, cart and checkout.

Live site

06

The storefront is live at vonosgroup.com — the content-rich homepage, category browsing, spec-dense product pages, cart and checkout, and the newsroom described here are all shipped.

Live storefront — vonosgroup.com
Live storefront — vonosgroup.com

Outcomes, figures, and quotes on this page are illustrative or were provided by the client and have not been independently verified.

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